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BEST to serve as exclusive marketing and partnership consultant to Total Apparel Group

FOR IMMEDIATE RELEASE

Sep 14th, 2009
Contact:
Geoff Garmhausen
Blue Equity
(502) 588.7152
ggarmhausen@experienceBEST.com

LOUISVILLE, KY.— Blue Entertainment Sports Television (BEST) announced today a multi-year partnership with Total Apparel Group (TAG) to serve as its exclusive marketing and partnership consultant for all of TAG’s current and future company owned, licensed and/or distributed properties, including FIFA Collections (US Master Distributor), Kappa® and Robe Di Kappa® (US and Canadian Master Licensee). The partnership announcement comes as TAG launches the FIFA™ collection in the United States leading up to the 2010 FIFA World Cup South Africa™ and re-introduces the popular Italian sportswear brand, Kappa®, in the United States.

BEST will provide TAG with strategic and comprehensive marketing and sponsorship consulting. In addition, BEST will assist TAG across its platform, integrating it with BEST’s diverse divisions and interests, including premiere events, media opportunities, grassroots properties, athletes and entertainers. BEST and TAG will work closely to achieve the goals and objectives of each distinct brand.

“Working with TAG on the launch of FIFA Collections in the US as well as reintroducing the Kappa® brand to the U.S. market is a tremendous opportunity,” said Michael Lawson, Executive Vice President of Sales and Marketing for BEST. “The excitement generated from the worldwide competition along with the overall appeal of the sport will position these brands to have a strong foothold in both North America and around the world. The TAG/BEST partnership is ideal to capitalize on these opportunities.”  

“BEST is thrilled to enter into this partnership with Total Apparel Group, and its incredibly bright and talented management team,” said BEST Managing Director Mike Principe. “With the synergies that exist between our two organizations this partnership has the ability to be a groundbreaking deal in the industry. We are very excited by the opportunities that currently exist and the new ideas and concepts that will be generated utilizing the BEST platform.”

“This relationship should prove to be extremely dynamic for our company and the brands that we represent, because BEST is currently at the forefront of sports management, media and celebrity/sports marketing. In fact they were recently named to the 2009 Inc. 500 annual report of ‘The Fastest-Growing Private Companies’ as the top ranked company in the “Media” category and ranked No. 21 overall out of 500 companies,” Janon Costley, CEO of TAG, stated. “As an emerging sports & lifestyle brand management, sales and distribution company, TAG definitely shares a common platform with BEST. We both understand the power and potential of the combination of sports, media, entertainment and fashion, so it is only natural that we join forces to bring our shared vision to life.”

“As someone who is very familiar with both organizations, I strongly believe that the combination of TAG’s talented group of dynamic innovators, led by our CEO, Mr. Costley, joining forces with the multi-talented management team from BEST, will allow both companies to take full advantage of each other’s core strengths, creating a broad range of opportunities for future success across multiple business platforms,” stated Don Jones, chairman of Total Apparel Group.

About TAG

Total Apparel Group, Inc. (OTC Pink: TLAG) (www.tapginc.com) aims to become the leading product licensing, brand management and retail development partner for pre-eminent international sports, entertainment and lifestyle brands in the U.S. TAG is the U.S. Master Distributor of FIFATM and FIFA World CupTM  official licensed Merchandise. For the first time in its 104-year history, FIFATM - governing body of soccer, the world's most popular sport - is launching an official collection of merchandise, in the year leading up to the predictably lucrative 2010 World Cup. To add to its sports and lifestyle inspired portfolio, TAG has inked a deal with BasicNet Group, S.p.A, to become the U.S. and Canadian Master Licensee for the Kappa® and Robe Di Kappa® brands, considered two of the world's leading fashion-driven athletic lifestyle brands. To learn more, please visit us at www.tapginc.com .

About BEST

BEST is a unified full-service sports and entertainment company. Current clients include Super Bowl MVP Santonio Holmes, Reggie Bush, DeAngelo Hall and 2009 NFL Draft first round picks Aaron Maybin and Percy Harvin,; NBA All-Star Shawn Marion; 2009 NBA Sixth-Man of the Year Jason Terry; 2009 NBA Lottery picks Ricky Rubio and Earl Clark; ATP #1 ranked doubles team Bob and Mike Bryan, rising star Melanie Oudin, WTA #8 ranked player Victoria Azarenka and WTA #9 ranked player Caroline Wozniacki. Media & Event properties include the US Open Tennis Championship, the French Open Tennis Championship, the Legg Mason Tennis Classic, numerous US-based ATP tournaments, Rock ’n Racquets, the Boston Marathon, the Superstars Competition, Ice Wars, the World Cup of Softball, The Hall of Fame Showcase, the Men’s and Women’s Fifth Third Bank Tennis Championships and experiential grassroots properties Hoop It Up, Kick It and Let It Fly. www.experienceBEST.com

About Blue Equity

Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It is committed to actively investing growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, health care and real estate.  Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace. www.blueequity.com