Local private-equity firm has exploded into sports marketing in past year

By John R. Karman III
Business First Staff Writer

Blue Equity's recent acquisitions mean it now represents NBA players Rasheed Wallace and Brevin Knight, more thatn 50 NFL players including Reggie Bush, DeAngelo Hall and Muhsin Muhammad, U of L football coach Steve Kragthorpe and former UK basketball coach Tubby Smith.

 
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