Blue Equity

Realized Investment

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BEST
(Blue Entertainment Sports Television)

Blue Entertainment Sports Television ultimately evolved into a unified, full-service sports, sporting events, sports television and media, broadcasting, entertainment, and marketing company. BEST acquired and integrated over 10 prestigious companies in the sector through leveraged buyouts that then grew substantially through cross platform synergies and organic growth. BEST was sold to Lagardére Unlimited (MMB: EN Paris), which boasts one of the largest portfolios of athletic representation, event companies, and sports television rights in the world.

Highlights

  • Represented over 400 elite professional athletes, entertainers, and celebrities
  • Properties and television rights to premiere sports and entertainment events including the U.S. Open, French Open and Boston Marathon
  • Global presence across five continents, including head offices in the U.S., Australia, Canada, and Brazil