Realized Investment
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Enlace Spanish Yellow Pages
Enlace Spanish Yellow Pages was the retained and rebranded portion of the Bluegrass English and Spanish Yellow Page directories acquisition. Blue Equity, through organic growth and through acquisitions, scaled the Enlace Spanish Yellow Pages from 1 market to over 32 markets in over 18 states and became the largest independent publisher of Spanish language telephone directories in the United States (beating out competitors such as Abry Partners and Duff & Phelps). Enlace was ultimately sold to the leading telecommunications company in Mexico, Telmex (BMV: TELINT), controlled by Carlos Slim and family.
Highlights
- Expanded geographically through targeted acquisitions and streamlined start-up processes
- Efficiencies of scale lowered operational costs and improved profitability
- Able to generate national advertising revenues through national footprint