Realized Investment
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Seccion Amarilla
Sección Amarilla USA was the nation's largest publisher of Spanish language telephone directories. Its Spanish language directories featured advertising from local and national companies that currently serve or seek to attract the rapidly emerging Hispanic market in the United States. Sección Amarilla USA grew from 32 markets to over 60 markets in over 31 states and is the largest independent publisher of Spanish language telephone directories in the United States. Blue Equity was a joint venture equity partner in Sección Amarilla with Telmex International (controlled by the Carlos Slim family) after selling control of the business to Telmex and ultimately exited its remaining equity stake in late 2009.
Highlights
- Expanded existing successful print directory business line into digital/online space
- Grew geographic footprint and DMAs without increasing operational expenses
- Ultimately became the largest publisher in this sector in United States